Rootstock Author PublicitY
& Promotional Services
We not only grow our books in Montpelier, Vermont, but we support our authors with an entire menu of promotional, marketing, and publicity efforts. For authors who partner with us as their publisher, these support services run the full gamut from editing and design to promotion, advertising and social media support, and are included in our two levels of author partnerships.
Working with Select Authors, Publishing with Other Presses, and Those Who Self-Publish
Because of our more than 30 years of experience producing and supporting music and book projects, we also offer our skills and expertise directly to authors who are publishing elsewhere, but who wish to acquire professional promotional services to support their work.
If you are working with another small publisher or you intend to self-publish, we can support your book in many other ways, some of which are listed below.
Create an author/book website
Create a book page on Facebook
Produce a book trailer
Support your efforts to promote and publicize your book through social media campaigns on Facebook, Twitter, Instagram, Pinterest, and other social media platforms
Create your sell-sheet/tip sheet
Show you how to obtain your ISBN and LCCN
Assist you in attracting blurbs and reviews
Assist in creating your press kit
Write an effective press release
Advise you about possible advertisements and related costs
Set up and create your email database and email promotional campaigns
Create a snail-mail promotional campaign to specific audiences, like bookstores and libraries
Show you how to target bookstores in your state, regionally, or on a national scale
Provide alternatives and ways to obtain the most effective online eBook selling presence
Recommend awards entries
Recommend possible conventions and trade shows to attend or, if you are on a shoe-string budget, represent you when we attend some of these conventions
Contact us to devise a set of support services for you and your book, according to your needs and budget.
Some authors we've worked with:
Susan Z. Ritz / A Dream to Die For
Mary Dingee Fillmore / An Address in Amsterdam
Rickey Gard Diamond / Screwnomics, Whole Worlds Could Pass Away
Linda Gartz / Redlined: A Memoir of Race, Change, and Fractured Community in 1960s Chicago
Laurie Forest / The Black Witch
Grammy-award Winners Cathy Fink & Marcy Marxer / Sing to Your Baby/Cantale a Tu Bebe
Smithsonian Folkways Recordings & Victor Company of Japan, Ltd. — Co-Production and Coordination of Editorial Board for The JVC Video Anthology of World Music and Dance — A 9 book, 30 DVD volume collection
Multicultural Media Inc Project Coordination and support for several book/DVD and book/CD projects